Hello, Friends! Happy Wednesday to ya. Today we’re talking with Misti from Love that Shot about expectations. Check out what she has to say about staying on the same page with your clients:
It’s a cool fall morning. You’re sitting down with a potential client who wants you to photograph her wedding in the coming year. Let’s call her Emma. After some chit-chat, Emma pulls out her smart phone and begins to show you the photos she wants you to capture from the hundreds of photos she has pinned to her Pinterest account.
As a photographer, you see a problem. A pretty major one. The photos Emma is showing you are from other photographers. The BEST photos from other photographers. All pulled together from weddings in beautiful cathedrals, a sandy beach in Maui, and atop a gorgeous sky-rise in the middle of New York City. You really can’t blame her, she’s excited. And for good reason; it’s one of the most important days of her life. The one she’s been dreaming of since she was a little girl.
You ask Emma politely, “Where is your ceremony taking place?” She answers, “My neighborhood church.” Ah, therein lies the problem. Forget that these photos are from other photographers (we’ll get to that in a minute)―they were taken in some of the most glamorous locations on the planet. How can you possibly compete with that when the wedding will be held in a small, artificially lit chapel?
You think to yourself, “I’m going to break this girl’s heart when I don’t deliver on these unrealistic expectations!”
The solution? Be the resource for your client and educate her way before she ever whips out her Pinterest boards. Before you meet for the first time. Even before the first phone call.
How? Your online galleries.
Organize the galleries from each of your previous clients’ weddings into sub-categories on your website. For instance, instead of “The Conner Wedding,” you could create a gallery for each aspect of the day:
• Wedding Party
• The First Dance
• Cutting of the Cake
• Ring Close-ups
Break down the wedding day into segments just like those boards you commonly see on Pinterest. This way, your client can browse through the different types of photos you capture.
You can also use this strategy for each of the locations you’ve photographed in your area. Make sure you explain in each of these galleries, that the lighting will be different in each scenario. Educate them on the differences between natural and artificial lighting, and how it will affect their photos.
Meet your client where they already are by following this same strategy over onto your Pinterest account. Instead of naming a board Weddings, think Bride, Groom, Wedding Party, The Cake, etc., you get the idea. Using keywords in your board titles and descriptions will help immensely in being found in Pinterest searches, too. Bonus!
And, since Pinterest frowns upon you pinning only your content, you can create other inspiring boards for your prospective clients, such as Color Combinations, Bridesmaids Gifts, Groomsmen Gifts, Honeymoon Locations, and even Travel Tips.
Let’s go back to Emma’s Pinterest boards full of other photographers’ photos. What Emma may not realize is that she’s collected a smorgasbord of photography styles, from natural, clean-edited photos to dramatic images. The way around this? Educate your prospective clients on your style, by showing only the photos that align with your style of photography in your galleries, both on your website and on Pinterest. The way you capture the memories of a wedding day is different from the photographer down the street, or in the next state, or across the country. How you compose the shot and capture the moment is what they’re hiring.
If your photography is journalistic in style, then make sure your galleries are heavy with candid and un- posed photos. If your photography is more formal in nature, your galleries should reinforce that aspect. Also, as far as your editing goes, if your style is clean and crisp, then show only those photos. If your photos have a more artistic feel, make sure your galleries express that style. Whatever style you want to shoot, those are the photos you should be sharing.
Again, be a resource for your prospective clients by providing them with inspiration for capturing each aspect of their special day, and educating them on your unique style.
About the Author:
I’m Misti, co-founder of Love that Shot, where I teach photography, photo-editing, marketing and business to creative photographers. While earning my Bachelor of Fine Art degree in Graphic Design, I discovered a passion for photography and rarely will you find me without my camera! Click on over to Love that Shot and say, “Hi!”.